Wedding Planning 101: Branding

Whether you’ve just begun the planning process or are a few months deep, every bride has the same goal: to make their day unique. This Wedding Planning 101 is all about accomplishing just that. At Style-Architects Weddings + Events, we say, “don’t theme it, brand it!” After all, your wedding should reflect your style and personality as a couple {your “brand”}! But how do you accomplish this? Don’t fret. Luckily for you, branding is our forte! First, we recommend consulting our {vision development} post to help gather your thoughts and picture the details.  We ask various questions to our couples to identify their personal style:  the desired mood, adjectives to describe the look of their dream wedding, their imagined décor elements, and how the wedding should reflect them as a couple.  Once we have an idea of your vision we begin the branding process.

There are various design and styling elements to consider when branding your wedding.  Of course nearly every bride creates a Pinterest board with their ideas and inspiration for their special day.   Start by collecting ideas for colors, patterns and fonts for print materials. Next, it’s important to also start thinking about furniture, china, linens, floral arrangements, cake, lighting, paper/signage and even the menu.  Lastly, remember that it all needs to work together to create a cohesive style so delete what doesn’t fit.  Even the fashion needs to fit the overall branding.  Check out our post on {Wedding Planning 101: Fashion} where we share how to choose attire that fits the overall style of the wedding.

Paper and unique signage is a great way to brand your wedding, but the big “don’t” here is creating a logo which you slap all over your wedding.  If one element is utilized on every décor element, the overall uniqueness and impact diminishes.  Instead, take bits and pieces of a design element and incorporate in key areas of the design.

Whatever the direction of your overall vision, {we’ll say it again!} the key is to be sure your branding and overall look is cohesive.  We all love the look of multiple styles, but that doesn’t mean you should pull them all together in one wedding!  Enlist a friend {or a seasoned professional like Style-Architects Weddings + Events} to help you curate your overall look.

Our team has a package designed specifically for this step in the planning process.  We provide you with the visual assistance you need to achieve your desired look and feel. Visit our Design + Branding package to learn more!